Most frameworks for dealing with the complexity of designing for the circular economy have limitations in terms of correlating different domains of knowledge, correlating highly complex design strategies, and facilitating the process of design strategies’ discovery and development. This paper discusses how managers and designers can create products that can be circulated for several life cycles by considering five different circular objectives (i.e., maintenance/longevity, reuse, refurbishment, remanufacture and/or recycling). To achieve one or more of these objectives, multiple design strategies can be used at various phases of each product life cycle and throughout the product’s lifetime. A literature review is used in this article to evaluate how circular objectives and design strategies are classified in terms of relevance, product life cycle phases, and product life cycles. The three classifications are merged to create a novel conceptual framework, which is then tested through the use of four circular case studies to map out life cycles, circular objectives, and design strategies. The framework may help managers and designers better understand how their businesses and products interact along the supply chain, allowing them to establish more effective product lifetime plans.@en