This report describes the graduation project of Hengfeng Chi, a master student of Inte- grated Product Design at the faculty of Industrial Design Engineering TU Delft. The project is to design an urban wind turbine with appreciated appearance in the context of coastal area in Scheveningen, in collaboration with Actiflow BV. The project consists of four phases: Technology and product semantic analysis, Context research, Product concept development, Concept finalization. In the end, an innovative urban wind turbine was designed, which would be further engineered and probably to be built on the Pier of Scheveningen in a few years.