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How Positive Framing May Fuel Opposition to Low-Carbon Technologies: The Boomerang Model
de Vries, G. (author)
Low-carbon technologies are necessary to combat global warming. However, they are often opposed by members of the general public, causing costly delays and cancellations. In this article, I argue that language may be a relevant cause of such opposition. I introduce a theoretical model describing a boomerang effect in which positively framed...
journal article 2016

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