Product appearance and consumer pleasure

Book Chapter (2002)
Author(s)

M.E.H. Creusen (TU Delft - Responsible Marketing and Consumer Behavior)

Dirk Snelders (TU Delft - Responsible Marketing and Consumer Behavior)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2002
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
69-75
ISBN (print)
0-415-23704-1

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