TRUE BLACK
Driving performance with the environment
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Abstract
TRUE BLACK is an environmental materials innovation for adidas Sport Performance that proposes the application of dope dye as unique brand attribute creating enhanced value for the consumer, economic and image benefits for the brand and significant resource reductions for the environment.
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Graduation_Report_SCHOMERS_418... (pdf)
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Image1_SCHOMERS_4185579.pdf
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Poster_SCHOMERS_4185579.pdf
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