Consumentgerichte industrialisatie in de woningbouwsector

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Consumentgerichte industrialisatie in de woningbouwsector is in 2004 op de belangrijkste delen vertaald naar het Engels en is opnieuw verschenen onder de titel: Mass Customisation in the residential sector. The production of components on different assembly lines in industrial production processes, which can be assembled together in various ways in order to fulfil customers individual needs under economic production conditions is known as Mass Customization (MC). MC is the logic choice of companies, operating in saturated markets. By choosing the appropriate components, a customer is able to assemble a product, which satisfies as much as possible his individual needs. In the sector of detached housing, it is very usual to offer standard budget housing types in advance to the customer and to create added value by offering him variants, which deviate from the standard type. Think e.g. of dwellings from a catalogue, where options for annexes, bay windows, various window types, balconies etc. are offered. With support of IT in combination with the current techniques of flexible production, this classic catalogue concept in the building sector can be extended to real MC concepts. Both the scope of housing types and the variety of components can strongly be enhanced by virtue of MC modelling. In his thesis on Mass Customization in the building sector dr. ir. C.C.A.M van den Thillart developped specially for the fragmented European market MC models, based on the concept of the virtual Kit. A virtual Kit consists of prefabricated candidate building components, which can be assembled to complete houses at the building site. MC concepts, based on virtual Kits, are to generate a great many housing variants, in proportion to the number of building components, which are placed in the Kit previously by different suppliers. The suppliers play the role of co-makers in the model, who make arrangements in advance, to guarantee that all the relevant components fit together and be delivered just in time at the building site. Their mutual interest is to maximise on the one hand the number of variants (both for benchmarking reasons and broadening the suitability of the MC concept for different sites) and on the other hand to minimise the number of different junctions (as a criterion for effective production). All supporting IT software programmes, such as customer's choices, costs, virtual reality systems, E-commerce and technical specifications are interconnected in the MC model and designed to economize in a simple way the whole supply chain.