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Design guidelines for mobile information and entertainment services based on the Radio538 ringtunes i-mode service case study

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Author: Kar, E. van de · Maitland, C.F. · Wehn de Montalvo, U.W.C. · Bouwman, H.
Publisher: ACM
Place: New York, NY
Institution: TNO Strategie, Technologie en Beleid
Source:5th International Conference on Electronic Commerce, ICEC '03, 30 September - 3 October 2003, Pittsburgh, PA, USA, 413-421
ACM International Conference Proceeding Series
Identifier: 408496
ISBN: 9781581137880
Keywords: Design guidelines · Entertainment services · Inter-organizational networks · Mobile information · Service design · Electronic commerce · Mobile telecommunication systems · Wireless networks


The mobile telecommunications industry is undergoing rapid change, which is increasing the interdependency of firms in the sector. Mobile information and entertainment services will be delivered through inter-organizational networks of firms. This means the problems of service design must be resolved in the context of a complex value network. To shed light on these problems we present a case study of a ringtone service and from this develop guidelines for the design of similar services.