One good thing about this symposium on flow chemistry is that at least half of the papers was on actual applications: summarized one member of the audience of the IPIT symposium in Rotterdam, 25 May 2012. This remark can be viewed as a compliment to the organizer, TNO, a Dutch contract research organization. More importantly, it shows that flow chemistry is, slowly but steadily, being accepted in the production of fine chemicals and pharmaceutics. In order to get flow chemistry accepted in the fine chemicals industry, one should not called it so. This industry is so used to working with batches in a tank reactor, that the simple mentioning of flow chemistry, or continuous production of chemicals in tubular or plate like reactors, does not go down well, according to several authors at the IPIT 2012 symposium in Rotterdam. But is not the only factor that is causing flow chemistry’s slow progress in the industry.