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Strategic framework for social and economic viability in inclusive innovation projects

Author: Posthumus, A.L. · Boer, J. de · Stroek C.M.
Type:article
Date:2013
Source:AIE conference Oxford, August 2013
Identifier: 478009
Keywords: Innovation · Viability · Scalability · Ownership · Framework, · BoP · VOICES · Information Society · Organisation Human · SBA - Strategic Business Analysis HOI - Human Behaviour & Organisational Innovations · BSS - Behavioural and Societal Sciences

Abstract

Entrepreneurs with the ambition to structurally cater the Base of the Pyramid (BoP) market face two challenges. On the one hand, they need to ‘go local’ to ensure local ownership. On the other hand, they have to work towards a scalable business model. This paper presents a framework which combines the innovation phases with the challenges of local ownership (social viability) and scalability (economic viability). The framework is addressed to entrepreneurs developing products or services for end-consumers at the Base of the Pyramid and illustrated with cases from the VOICES project.