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The role of topic familiarity in online credibility evaluation support

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Author: Lucassen, T. · Schraagen, J.M.
Type:article
Date:2012
Source:Proceedings of the Human Factors and Ergonomics Society 56th Annual Meeting, HFES 2012, 22 October 2012 through 26 October 2012, Boston, MA, 1233-1237
Identifier: 470056
doi: doi:10.1177/1071181312561218
ISBN: 9780945289418
Keywords: Informatics · Infostructures · Information Society · Human · HOI - Human Behaviour & Organisational Innovations · BSS - Behavioural and Societal Sciences

Abstract

Evaluating the credibility of information is a difficult yet essential task in a society where the Internet plays a large role. Familiarity with the topic at hand has been shown to have a large influence on the way credibility is evaluated; 'familiar users' tend to focus on semantic features, 'unfamiliar users' focus more on surface features. In this study, we attempt to find out whether these differences have consequences for the development of credibility evaluation support systems. Two simulated support systems were evaluated, one utilizing semantic features (aiming at familiar users), the other utilizing surface features (aiming at unfamiliar users). The results suggest that unfamiliar users have a preference for a surface support system. Familiar users have no clear preference, have less trust in the support, and report to be influenced less by a support system. We recommend to focus on unfamiliar users when developing credibility evaluation support. Copyright 2012 by Human Factors and Ergonomics Society, Inc. All rights reserved.