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Will broadcasters survive in the online and digital domain?

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Author: Leurdijk, A.
Publisher: Springer
Place: Berlin : [etc]
Institution: TNO Informatie- en communicatietechnologie
Source:Cesar, al, Interactive TV: a Shared Experience 5th European Conference on Interactive Television, EuroITV 2007, 24-25 May 2007, Amsterdam, Netherlands, 86-95
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Identifier: 240557
doi: doi:10.1007/978-3-540-72559-6_10
Keywords: Informatics · Audiovisual archives · Broadcaster · Business model · Digital television · Internet · User generated content · Marketing · Online systems · Telecommunication services · Television broadcasting


Digital television and the internet are fundamentally changing media markets. Consumers have access to an increasing amount of news, information and entertainment. In addition to traditional media companies such as publishers and broadcasters new players enter the market as content producers, packagers, marketers and distributors. These changes threaten the position of traditional broadcasters. This paper explores the ways in which broadcasters have responded to these challenges and identifies opportunities and bottlenecks for broadcasters' development of digital media services. Based on desk research and case studies it points at audiovisual archives and distinct criteria for quality and editorial standards as the main assets of traditional (public service) broadcasters. Copyright issues, regulatory constraints on public service broadcasters and differences between broadcast and internet culture are among the main bottlenecks. © Springer-Verlag Berlin Heidelberg 2007.