We increasingly express ourselves through multimedia. Internet traffic already consists for the most part of audio and video. A variety of formats are used for this purpose, often without due consideration. This document provides a background for choices that can be made for making video and audio available. In this context, open standards are (at present) less common than closed standards. Nevertheless, open standards are more useful in terms of sustainable access to multimedia content. This document provides an insight into the relevant considerations to help you make the right choice when selecting formats.