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Mediacampaign - A multimodal semantic analysis system for advertisement campaign detection

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Author: Rehatschek, H. · Sorschag, R. · Rettenbacher, B. · Zeiner, H. · Nioche, J. · Jong, F. de · Ordelmann, R. · Leeuwen, D. van
Institution: TNO Defensie en Veiligheid
Source:2008 International Workshop on Content-Based Multimedia Indexing, CBMI 2008 Y2 - 18 June 2008 through 20 June 2008, London, 73450
Identifier: 181586
doi: doi:10.1109/CBMI.2008.4564932
Article number: 4564932
Keywords: Image segmentation · Indexing (of information) · Ontology · Semantics · Content-based multimedia · Creatives · Detection and tracking · Fully integrated · Multi-modal · Multimodal analysis · Semantic analysis · Information theory


MediaCampaign's scope is on discovering and inter-relating advertisements and campaigns, i.e. to relate advertisements semantically belonging together, across different countries and different media. The project's main goal is to automate to a large degree the detection and tracking of advertisement campaigns on television, Internet and in the press. For this purpose we introduce a first prototype of a fully integrated semantic analysis system based on an ontology which automatically detects new creatives and campaigns by utilizing a multimodal analysis system and a framework for the resolution of semantic identity. ©2008 IEEE.