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Human factors in Big Data

Author: Boer, J. de
Source:Tijdschrift voor Human Factors, 1, 41, 4
Identifier: 535199
Keywords: Informatics · Human & Operational Modelling · HOI - Human Behaviour & Organisational Innovations · ELSS - Earth, Life and Social Sciences


Since 2014 I am involved in various (research) projects that try to make the hype around Big Data more concrete and tangible for the industry and government. Big Data is about multiple sources of (real-time) data that can be analysed, transformed to information and be used to make 'smart' decisions. It is mostly technology driven but, as I am an Industrial Designer by education, I started with the role of humans in mind. Why would someone want a service like this? How is he going to use it? Logically I got tasks to look into user adoption, user engagement, behaviour change techniques, user requirements, etcetera.