Print Email Facebook Twitter The People-side of Implementing Business Model Innovation Title The People-side of Implementing Business Model Innovation: A study on the role of employee motivation, development & readiness to change in implementing business model innovation Author Raguraman, Sushmitha (TU Delft Technology, Policy and Management) Contributor Bouwman, W.A.G.A. (mentor) Verburg, R.M. (mentor) Latifi Rostami, S.M.A. (graduation committee) Degree granting institution Delft University of Technology Programme Management of Technology (MoT) Date 2019-08-19 Abstract The concept of business model innovation (BMI) has taken off significantly over the last decade in the academic as well as the business environment. It is seen as an important source of competitive advantage and is increasingly being used to achieve superior firm performance. Nevertheless, the field is yet to embrace the organizational dimension, especially in the BMI implementation phase. There is more focus given towards the technical aspect than the people aspect of BM implementation. Therefore, this research draws attention towards the people-side of implementing BMI, more specifically the role of employee motivation, development and readiness to change during BM implementation and how it influences the link between BMI and firm performance. First, a set of propositions, based on literature review, are used to develop a conceptual model that depicts the role of employee’s motivation, development and readiness to change in the BMI process. Thereafter, this model is used to analyze two cases of BMI in SMEs using a semi-structured interview method, to attest and refine the propositions. Besides obtaining a better understanding of the role of employees during BM implementation, this research provides empirical evidence that explains how certain employee characteristics influence the link between BMI and firm performance. Finally, the insights obtained has practical relevance as it stimulates better organizational practices when it comes to the people-side of implementing BMI. Subject Business Model InnovationBusiness Model ImplementationOrganizational change managementEmployee perspectiveSMEs To reference this document use: http://resolver.tudelft.nl/uuid:20f5e7bf-5af1-4b13-bedc-6ab73dcc6429 Part of collection Student theses Document type master thesis Rights © 2019 Sushmitha Raguraman Files PDF Final_Thesis_Report.pdf 6.25 MB Close viewer /islandora/object/uuid:20f5e7bf-5af1-4b13-bedc-6ab73dcc6429/datastream/OBJ/view