Exploring the future of travel information
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Abstract
The information and communication industry grows faster and faster, becoming an essential part of our lives: internet, mobile communication and navigation software quickly make themselves indispensable. At the same time, the transport market is subject to globalisation, which is both a threat and an opportunity for NS. In this project, I anticipate on the consequences of these developments, by creating a product development strategy for the online travel information for the upcoming decade.
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