Exploiting Virtual Reality for Enhancing the Shopping Experience in the Fashion Industry

Exploiting Virtual Reality for Enhancing the Shopping Experience in the Fashion Industry: Between Interaction and Perception

Ricci, M.R. (TU Delft Human Information Communication Design; University of Bari)

2022

Nowadays, buying a product online is no longer about the product itself but the experience it offers. The planned thesis work aims to understand how to improve the user's shopping experience in the context of online shopping for the fashion industry. To enhance the shopping experience, retailers need to sell new services by leveraging technologies such as Virtual Reality (VR). The first part of the research investigates which shopping experience, between one developed for a desktop computer-Desktop Virtual Reality (DVR)-and one developed in Virtual Reality (VR), generates better results in terms of hedonic and utilitarian values, cognitive load, and user experience. Also, the lack of touch in online shopping is a crucial issue. The second part of the research concerns the implementation of pseudo-haptics feedback within the online shopping experience with VR. Pseudo-haptics can induce haptic sensations without requiring actual touch through the influence of other sensory modalities, such as vision. To this end, we aim to explore the feasibility of recreating the sensation of people's actual touch with fashion products and fabrics through a 'visualized touch' on an interface.

Design for Interaction
E-Commerce
Empirical studies in interaction design
Human computer interaction (HCI)
Human-centered computing
Interaction paradigms
Mixed/augmented reality
Pseudo-Haptics
Retail
User Experience
Virtual Reality

http://resolver.tudelft.nl/uuid:42e95fd1-e085-4f89-b158-192e62f1b970

https://doi.org/10.1109/ISMAR-Adjunct57072.2022.00210

Institute of Electrical and Electronics Engineers (IEEE)

2023-07-01

978-166545365-3

Proceedings - 2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022

21st IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022, 2022-10-17 → 2022-10-21, Singapore, Singapore

Proceedings - 2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct, ISMAR-Adjunct 2022

Green Open Access added to TU Delft Institutional Repository ‘You share, we take care!’ – Taverne project https://www.openaccess.nl/en/you-share-we-take-care Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.

Institutional Repository

conference paper

© 2022 M.R. Ricci