In an increasingly competitive climate, it has become more and more important for airports to look at ways to improve the passenger experience. This is especially applicable for Amsterdam Airport Schiphol, since it has the explicit ambition to become Europe’s preferred airport for passengers. In line with this reasoning, this study looked at how a seamless travel experience can be created for passengers by applying meaningful ‘Information and Interaction’ (I&I) from now until 2020. Information and interaction is all about relevance. Understanding the specific situation of a passenger is crucial to delivering meaningful information. The findings of the internal research indicate that (too) many information sources are at hand for the passenger. The large amount of information can create confusion and often does not reach the passenger. The passenger interaction can be improved as well, by creating dialogues instead of the current static communication streams, e.g. information displays, wayfinding. Different methods have been used to research the context of this graduation assignment. The literature study suggests to take a customer-centric focus, using a holistic ‘Customer Journey’ approach. Therefore, a passenger journey cycle was mapped out, identifying a series of touchpoints with the potential for improvement. By improving the flow through these touchpoints, an optimal experience can be established. This journey approach was applied for two customer segments; the generation Einstein and senior travelers. The generation Einstein passenger is a young passenger, being confident and traveling independently. A senior traveler is older, often asks for more support and searches for reassurance and comfort. The development of personalized and pro-active information services answers the needs of these passenger segments and will improve their travel experience in terms of journey transparency, comfort, freedom and flexibility. The findings of the external analysis indicate that the clever use of technology, such as applying navigation or augmented reality, offers many opportunities for future I&I. Location-based services and tracking-and-tracing of personal behavior and belongings will alleviate current I&I issues. As for mobile technology, there is no question that it increasingly transforms the travel experience. A mobile phone becoming standard accessory, passengers use it for receiving instant information and to connect to their social network. Anticipating this, future I&I will need to be offered real-time, always and everywhere available and, ideally, controlled by the crowd. The insights from the analysis have been used to formulate the following design vision on future seamless traveling: "The always-connected traveler will expect and demand information and services that simplify the planning, booking and overall airport experience. The physical and digital noise will be kept as low as possible, reducing the amount of impulses and enabling for the I&I to personally address the passenger. Passengers have an evolving set of requirements and expectations from the I&I, asking for the highest possible quality standards. Together with the instant delivery of meaningful solutions, this will build a seamless passenger experience." The design vision is used as starting point for the idea generation phase, which resulted in a set of 43 idea cards. On the basis of these idea cards, a concept principle is developed, explaining the underlying theoretical framework. At the center is the development of an integrated content management system, the so-called ‘Information Hub’. The idea is that this hub will serve as a gathering point for all potentially interesting information. From there, information will be filtered according personal preferences and distributed to the passenger according to each channel’s specifications. Co-makers, such as Schiphol Group, airlines, passengers and the NS, could be involved to jointly build the hub as an open source platform. The I&I coming from the Information Hub will reach the passenger either via personal devices or via facilities and services offered at AAS. One of the advantages of the information hub is that it offers opportunities to personalize I&I based on many variables, such as a passenger’s travel history, characteristics or even future travel plans. The hub can deliver information based on the passenger’s location, personal preferences and provides I&I that is relevant for the passenger’s particular context. Therefore it is important that the I&I will be delivered real-time and is kept up-to-date. Furthermore it includes room for social interaction and provides DIY-components. The idea is to create I&I that will be understandable for each passenger, always and everywhere accessible. 15 action points have been suggested for Schiphol Group to implement on various levels of the concept (see graduation report). Moreover, two scenarios are developed, introducing a series of possible touchpoints with generation Einstein and senior passengers. The concept has been evaluated with passengers and company experts. With 58 of the 62 design criteria being achieved, the concept evaluation confirms that this concept improves the current I&I, and indeed builds towards a more seamless travel experience for the generation Einstein and senior travelers. At the same time it fits the Schiphol Group company structure. Based on this evaluation, it is recommended to continue this project by assessing the feasibility on multiple levels, i.e. performing pilot tests and business cases. This will further clarify the feasibility of the concept and can assess the success rate. Additional recommendations, a conclusion and project reflection conclude this study.