Print Email Facebook Twitter Communicating the retail brand through design: Case study sports shops Title Communicating the retail brand through design: Case study sports shops Author Kroon, S. Contributor Kooijman, D.C. (mentor) Van Oel, C.J. (mentor) Faculty Architecture Department Real Estate and Housing Programme Retail & Leisure Date 2011-04-12 Abstract The retail brand communicated through design. To what extent contributes design to the distinctiveness, recognisability and attracktiveness of the retail brand. A research conducted using Discrete Choice Modelling, focusing on the interior of sports shops. Subject retaildesignsports shopsbrandingdiscrete choice modellingbehaviour psychology To reference this document use: http://resolver.tudelft.nl/uuid:78a11ebb-3349-4b4e-b580-7b59f54db197 Part of collection Student theses Document type master thesis Rights (c) 2011 Kroon, S. Files PDF The_retail_brand_communic ... 110412.pdf 11.26 MB Close viewer /islandora/object/uuid:78a11ebb-3349-4b4e-b580-7b59f54db197/datastream/OBJ/view