Print Email Facebook Twitter Mega-event strategy as a tool of urban transformation: Sydney's experience Title Mega-event strategy as a tool of urban transformation: Sydney's experience Author Chen, Y. Spaans, M. Faculty OTB Research Institute Department Urban and Regional Development Date 2009-12-31 Abstract Mega-event strategies and their impact on host cities have drawn increasing interest, as organising large-scale urban events has become part of a deliberate urban policy strategy to promote local economic growth and put the host city on the world agenda. Thus far, the research addressing what strategies can be adopted and to what extent the strategies can produce a catalyst effect has been limited. Furthermore, while most mega-event studies have addressed the impact in a specific economic, spatial or environmental perspective, little research has been done on the extent to which mega-event strategies may lead to sustainable development, balancing economic, social and environmental perspectives in the long term. Using Sydney as a case study, this paper examines how the host city of the Summer Olympics in 2000 explored the mega-event strategy concept to create a catalyst for its urban regeneration programme. Subject mega-event strategyOlympic cityplace marketingsustainable development To reference this document use: http://resolver.tudelft.nl/uuid:9a45d8f0-be77-4a07-a6d5-79178c5d16f5 Publisher IFoU, International Forum on Urbanism Source The new urban question: urbanism beyond neo-liberalism. 4th conference of International Forum on Urbanism, Amsterdam and Delft, November 26-28, 2009 Part of collection Institutional Repository Document type conference paper Rights (c) 2009 The Authors Files PDF 245005.pdf 498.97 KB Close viewer /islandora/object/uuid:9a45d8f0-be77-4a07-a6d5-79178c5d16f5/datastream/OBJ/view