Analysis of barriers and overcoming strategies to support the adoption and complete industralization of VR technology

Analysis of barriers and overcoming strategies to support the adoption and complete industralization of VR technology: A collective case study at AF-KLM

Jaime Sanchez, Francisco Ángel (TU Delft Technology, Policy and Management)

Annema, J.A. (mentor)
Pachos-Fokialis, N. (graduation committee)
Maloney, Jae (graduation committee)

Delft University of Technology

Complex Systems Engineering and Management (CoSEM)

2023-08-24

This research illuminates the complexities of Virtual Reality (VR) technology adoption within the airline industry, with a specific emphasis on Air France-KLM. Despite VR's transformative potential and its increasing prevalence in various sectors, its adoption in the airline industry presents unique challenges. The central research question guiding this study was: "How can VR technology adoption be effectively supported within the airline industry to achieve complete industrialization?"

A methodological blend of comprehensive literature review and a detailed case study at AF-KLM was employed. The literature review revealed established technology adoption frameworks while also highlighting potential gaps, particularly concerning the airline industry's unique context. The case study at AF-KLM provided empirical depth, identifying various adoption barriers and potential strategies to overcome them.

Key findings underscored the importance of strategic alignment, managerial commitment, user acceptance, and continuous assessment in the VR adoption process. Based on these insights, a tailored technology adoption framework was developed, offering a roadmap for entities in their VR adoption journey. While the framework was specifically crafted for AF-KLM, its principles hold broader applicability.

This research contributes significantly to the academic understanding of technology adoption in specialized industry contexts. Practically, it offers a strategic tool for organizations, ensuring that VR adoption translates to tangible benefits. As the technological landscape continues to evolve, this research serves as both a reflection on VR's current adoption challenges and a guide for future endeavors.

Virtual reality
Technology adoption
Barriers
Strategies
innovation
airline industry
Air France-KLM

http://resolver.tudelft.nl/uuid:ca48478d-f4ef-4796-92a4-a6cd67496936

Student theses

master thesis

© 2023 Francisco Ángel Jaime Sanchez