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Van der Voort, H.G. (author), De Bruijn, J.A. (author), Sidorova, Y. (author), Arnaboldi, M. (author)One major strategy to incorporate social media in the organizational structure is erecting a ‘social media hub’, a relatively independent organization within a standing organization. The standing organization with its divisions do not change, but the hub has considerable possibilities to operate independently within and in between these...conference paper 2014
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