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De Pauw, I.C. (author), Kandachar, P.V. (author), Karana, E. (author)In the field of sustainable product development, a new perspective for approaching sustainability has been advocated, challenging designers and engineers to aim beyond ‘reducing unsustainability’. Several design strategies – including Biomimicry and Cradle to Cradle – have been suggested for developing truly sustainable, or ‘beneficial’,...journal article 2014