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Van Wegberg, P.J.E. (author)This report presents the studies, findings and advices for the market introduction of Culinique. Culinique is a new ready-to-eat meal product based on a revolutionary packaging concept, CuliDish, and the Slowfood principle. The technology of CuliDish controls intensity of microwaves in a microwave oven and therefore controls the heating process...master thesis 2010