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van Dam, S.S. (author), Bakker, C.A. (author), Hazenoot, Thomas (author), Mihelič, Aleš (author)This paper presents the result of a co-creation and context mapping study amongst seventeen washing machines users. The users had widely varying experiences with products offered through alternative ownership models, including three who were active users of a washing machine with pay-per-use or monthly subscription model. Through the co-creation...conference paper 2019