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Klitsie, J.B. (author), Price, R.A. (author), de Lille, C.S.H. (author)Companies are organised to fulfil two distinctive functions: efficient and resilient exploitation of current business and parallel exploration of new possibilities. For the latter,<br/>companies require strong organisational infrastructure such as team compositions and functional structures to ensure exploration remains effective. This paper...conference paper 2019
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Boon, Boudewijn (author), Rozendaal, M.C. (author), Stappers, P.J. (author)Design is increasingly concerned with changing people’s behaviours. A common characteristic to behavioural design approaches is their directionality: products<br/>provide clarity about or guidance towards the designer’s intended behavioural outcome. In this paper we propose an alternative perspective that emphasizes<br/>ambiguity (i.e. affording...conference paper 2018
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Sleeswijk Visser, F. (author)In Research through Design knowledge is generated, but not always captured and shared effectively. When working in a multidisciplinary team of, e.g. designers, design researchers, academic researchers and domain practitioners confusion about<br/>roles, processes, and results easily occurs. In a series of three Research through Design cases we...conference paper 2018
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Bastiaansen, S.J.B.M. (author), Price, R.A. (author), Govers, P.C.M. (author), Machielsen, Tjeerd (author)<br/>Recent studies on the added value that design provides to firms has led to widespread interest amongst the business community to develop design. However, knowledge of how organizations of varying industry types actually make use of design to generate competitive advantages remains limited. This study investigates a small- to medium-sized...conference paper 2018
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Baha, S.E. (author), Dawdy, G. (author), Sturkenboom, N. (author), Price, R.A. (author), Snelders, H.M.J.J. (author)Radical innovations are designs that alter the meaning of our life experiences. In order to realize such innovation, a designer needs a vision, a strong personal view on the world. The identity and values of designers however, are often denied in modern design processes. onsequently, (junior) designers have difficulties in connecting with their...conference paper 2018
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Yuan, Mengqi (author), Price, R.A. (author), van Erp, J. (author), Osorio Socha, Jorge Andrés (author)Data and artificial intelligence (AI) are revolutionising the way customers interfacewith organisations and vice versa. However, there is limited knowledge regarding howdata and AI are used as material during the design process. It is to this practice-research gap that this paper responds, by providing practical insight into a projectbetween a...conference paper 2018
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Klitsie, J.B. (author), Price, R.A. (author), de Lille, C.S.H. (author)In order to become more innovative, corporations are increasingly turning to design-driven innovation capabilities. These capabilities are dynamic: they influence the way companies run their business and how companies create, capture and deliver value. Building design capabilities has proven difficult, given the tacit nature of design practice...conference paper 2018
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Montijn, Myrthe (author), Calabretta, G. (author), van Erp, J. (author)Digital innovations in-store are often unnecessary, unintuitive and uncomfortable and mostly make use of personal data for one-way messaging instead of meaningful interpersonal interactions. Digital initiatives are also more focused on enhancing the shopping experience (even unsuccessfully) instead of building consumer-brand relationship through...conference paper 2018
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Sauerwein, M. (author), Bakker, C.A. (author), Balkenende, R. (author)This paper explores the use of annotated portfolios as a method to support the qualitative analysis of interview data about design projects. Annotated portfolios have so far been used to support artefacts with text in order to discuss them in the context of ‘research through design’ In this paper, we interpret the five-step method of McCracken...conference paper 2018
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Jaśkiewicz, T.J. (author), Mulder, I. (author), Verburg, Samuel (author), Verheij, Bob (author)The “Maker Movement” signifies emergence of a cultural model of a society where anyone can become a creative maker. As part of this movement, various kinds of “Makerspaces” provide physical and social infrastructures that help unleash people’s intrinsic abilities to make, create, and innovate. In this way, makerspaces become loci where maker...conference paper 2018
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Kun, P. (author), Mulder, I. (author), Kortuem, G.W. (author)The current work elaborates upon a Generative Data Exploration method, which is a design technique aiming at supporting designers in integrating data in their design activities. Digital data offers new opportunities in all sort of professional domains, yet existing approaches and tools to manipulate data are predominantly targeted at data...conference paper 2018
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Peiyao, Cheng (author), Mugge, R. (author), de Bont, Cees (author)Really new products (RNPs) are often difficult to comprehend, which may hinder consumers’ adoption. It is generally believed that designers can stimulate consumers’ comprehension by embodying RNPs in the form of product metaphors. However, empirical evidence for this is lacking. This study empirically examines the effects of product metaphors on...conference paper 2017
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Thoring, K.C. (author), Gonçalves, M. (author), Mueller, Roland M. (author), Badke-Schaub, P.G. (author), Desmet, P.M.A. (author)Building on the assumption that the physical environment can have an influence on the creativity of designers and design students in particular, the aim of this paper is to provide theoretical propositions and evidences for this relationship. We develop various propositions about the influence of physical environments on creativity, based on...conference paper 2017
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Magnier, L.B.M. (author), Mugge, R. (author), Schoormans, J.P.L. (author)This research examines proximity as a new interesting strategy to include in the design of more sustainable products. Drawing from the construal level theory, we posit that the environmental sustainability of a product embedding a form of proximity to an environmental solution in its design will be perceived as more concrete and will trigger...conference paper 2017
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de Lille, C.S.H. (author), Price, R.A. (author), Wrigley, Cara (author), Dorst, Kees (author)There is an increasing need for organizations to adapt to rapid changes in society. This need requires organizations’ and the leader within them, to explore, recognize, build and exploit new capabilities. Researching such capabilities has drawn attention from the design management research community in recent years. Dominantly, research...conference paper 2017
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Price, R.A. (author), Wrigley, Cara (author), Matthews, Judy (author)Design-led innovation (DLI) is a framework with particular focus on developing design capability. Implementation of DLI has been observed to positively influence firm innovation performance. As the framework is of relative infancy, there is opportunity to learn from and integrate methods and practice from other fields to strengthen the...conference paper 2017
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Bakker-Wu, S. (author), Calabretta, G. (author), Hultink, H.J. (author)Brand experience is an important concept in marketing because it can affect brand loyalty, brand recall, and brand attitude. Brand experience design is therefore an important practice for companies to create favourable and meaningful experiences, through the design of various touchpoints that are in line with the brand values. This paper...conference paper 2017
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Calabretta, G. (author), de Lille, C.S.H. (author), Beck, Caroline (author)An increasing number of companies are embracing the transition from a product focus to a service focus in their offering in order to face the challenges of the experience economy. However such transition (i.e., servitization) is challenging, since it requires companies to change both their processes and their mindset. In this paper we propose...conference paper 2017
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Stoimenova, Niya (author), de Lille, C.S.H. (author)Organisational ambidexterity is considered a crucial capability for long term firm survival and development. However, adopting and successfully implementing it presents multiple challenges. Furthermore, despite being increasingly popular in the last two decades, the role design can play in achieving it is notably missing from the discussion....conference paper 2017