Mapping the future of protective hand-exoskeletons: Market identification and branding strategy development

In 2011, the world watched in amazement how IBM’s AI named Watson won at Jeopardy!. Right afterwards, IBM decided to use this power to revolutionize the healthcare system. AI doctors would change everyone’s lives. Sadly, Watson did not revolutionize healthcare. It did not prove to be as useful in reality as was anticipated. How could this happen...