Post on it's Retour: Raising Reciprocity to Balance the Volume Decline of PostNL's Postal Service in the Market of Giving Attention

This graduation assignment was commissioned by PostNL. PostNL is the biggest postal and parcel service in the Netherlands. At this moment, PostNL consists of three main branches: mail, international and parcel. Mail is the big cash cow that needs to be kept as healthy as possible for as long as possible. Part of PostNL’s strategy to realise this...

A roadmap for the sustainable growth of DoorMeal

Emergence: In April, 2016, DoorMeal celebrated its first-year anniversary. It all started when Hannah Vreugdenhil drastically changed her unhealthy lifestyle, trading it in for a mindful and healthy lifestyle with a focus on fitness and nutrition. She shared her experiences on Instagram and people showed interest in what she was eating....

Applying the Quantified Self trend to support Ahold's plans of focusing on customers' health

People are increasingly tracking all kinds of aspects about themselves. For example: modern smartphones can recognise whether the user is walking, running or cycling, and estimates the amount of burned calories. The upcoming smartwatches will be able to measure the user’s heart rate. When the smartphone is placed underneath the pillow, it...

New ways for creating value with light content

Analysis and development of a business model for creating a new way-to-market for, and recurring revenue with light content. Provided by Philips Lighting with Dulux as a potential strategic partner.

The Nike Training Club studio: A personal, reciprocal and ongoing customer journey

Since 2011, in terms of Women’s training business, Nike has relied upon a brand tool called Nike Training Club (NTC). This brand tool has evolved from a fitness phone application to a complete ecosystem that encompasses for instance the NTC trainers, the NTC social media channels and the NTC fitness classes. Following the expansion of this brand...

Designing a product service system for Royal Auping beds

Royal Auping Royal Auping is a Dutch manufacturer of boxsprings, beds and mattresses since 1888. Both development and production takes places in Deventer, The Netherlands. Their ambition is to be fully Cradle to Cradle in 2020. With the Auping Essential they introduced the first Cradle to Cradle certificated bed in the world. This label...

Brand and product strategy for Alpine Hearing Protection - The 'next generation' earplug

This master thesis describes the development of a brand and product strategy for Alpine Hearing Protection. Alpine Hearing Protection has been active on the filtered generic earplug market for more than ten years with a wide range of hearing protection products for different target groups. Its main product focus is on umbrella shaped filtered...

A new product proposition for PostNL door-to-door print advertising

Clients of door-to-door print advertising are facing several trends that challenge their way of working. Due to the economic crisis clients have less money to spend on their marketing activities, which raises the need to spend their money more effectively. Also, consumers are becoming less sensitive to mass communication and are asking for...