Involving Patients in Data Decisions

Data from health wearables promises to deliver value to all stakeholders by improving the quality of care, while making them more convenient and cost-friendly. However, many companies are collecting data now without a clear purpose, expecting it to pay out tomorrow. They handle the data as a currency, with similar risks and benefits, and often...

The introduction of a female fashion line: A strategisch approach

Suitsupply is a Dutch fashion brand founded in 2000 by Fokke de Jong. Today, the brand is grown into a multinational, which is running more than 50 stores spread worldwide. The brand targets on businessmen and offers them both tailor-made suits and convection sized casual apparel, through online and offline channels. The experience of tailor...

Innovation Strategy for HILTI Netherlands to increase loyalty with consumable customers by virtue of dust regulations and sales force networking effectiveness.

Executive Summary “Talking is ordinary and anyone can do it, yet strategic conversations are as priceless as diamonds when running a business” This statement is essentially summarizing the solution and the problem of Hilti’s loyalty problem with consumable customers in one sentence. Hilti’s biggest resource to gain momentum, trust and loyalty...

How to make bol.com plaza work for SMEs

Red Wing Shoe Co.: A strategy to improve the product offer during the spring/summer season

Red Wing Shoes is a shoe company that has been around since 1905. The company has been making work boot for over 100 years and are still in the USA one of the top brands in the industrial footwear industry. Over the years they expanded their business in hunting, hiking and lifestyle. In 2000 the heritage collection was introduced in the European...