Developing a brand identity and future design, tailored to a Millennial news platform

This report provides an overview of the analysis of the assignment, the branding strategy and the product development of Getipt. The assignment was commissioned for a graduation project. The assignment was ‘to develop a marketing plan to launch Concept X in October 2016. This marketing plan is supported by branding touch points that will come...

Nuances of emotions in product development: Seven key opportunities identified by design professionals

Are we on the same page? Comparing professional practices between industrial designers and mechanical engineers in perceptions and procedures during product development

The objective of this research is to find differences between industrial designers and mechanical engineers in perception and procedures during product development. This research has focused on cooperation between multidisciplinary teams’ participants - both industrial designers and mechanical engineers, because current innovation processes...

Managing Product Usability: How companies deal with usability in the development of electronic consumer products

Problem statement: Even though there is a large amount of methods for user-centred design, the usability of electronic consumer products (e.g., portable music players, washing machines and mobile phones) is under pressure. Usability is the extent to which a product can be used by specified users to achieve specified goals with effectiveness,...

A Culture-Inspired Approach to Gaining Insights for Designing Sustainable Practices

This paper explores a design method to generate insights for designing less resource-intensive forms of everyday life. This study takes the assumption that looking at cultural diversity can widen the variety of insights which can be used as a source of inspiration for designing sustainable practices. However, there is a lack of clear-cut...

A Culture-Inspired Approach to Designing Sustainable Practice: A study of sustainable bathing practice for the Living Lab project

Introduction: This study explores a method to designing less resource-intensive forms of everyday life. The method is geared toward the early phase of product development, which is the generation of insights and design ideas. Looking at daily behavior, one can observe clear differences between different cultures. From this observation, the study...