Searched for: department%3A%22PIM%22
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Glastra-van Loon, P. (author)
A new pier and terminal at Amsterdam Schiphol Airport provides the opportunity for Schiphol Group to review aspects of design at the current terminal and innovate. One of these aspects is information & wayfinding (I&W). Wayfinding is closely related to the overall satisfaction of passengers at the airport, and therefore an essential part of...
master thesis 2017
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Molenaar, L. (author)
This report describes a graduation project carried out at Exact business software. The goal of the project was to develop data-driven personas for the accountancy team within the company. The previously used set of personas were based on intuition, which created a feel for what type of person to design for. This might be relevant for empathizing...
master thesis 2017
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Baas, V.J.N. (author)
Assignment - This report describes the design of solutions that enable KLM Cargo to add more value for its employees and customers using data generated by new technological opportunities. The scope for this report is on pharmaceutical shipments passing through KLM Cargo’s Schiphol hub, from acceptance to delivery, and focuses on addressing the...
master thesis 2016
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Johnson, M.K.P. (author)
While consumers like the idea of sustainability, they do not always opt for “green” products and packages. This is partially due to the lack of access to these alternatives either due to high pricing or unavailability in stores. In addition consumers do not believe green claims in advertisements and on packages due to companies greenwashing...
master thesis 2016
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Rakhshandehroo, S. (author)
PASSME is a project funded by the European Union’s 2020 Horizon research and innovation program and it aims for fast airports and stress-free passenger journey. In order to achieve these goals, it has established ten work packages, each focusing on an element of the whole system. Work package 3 is concerning hand luggage and is managed by KLM...
master thesis 2016
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van Ramshorst, C.G. (author)
Great local products ‘within reach’, the title of this report, represents both the proposition of Rechtstreex as well as it is a play on words, with the final design of this report being a mobile application. This abstract provides a short summary, describing the problem situation, activities carried out, results found and an outline of the...
master thesis 2016
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Coelen, J. (author)
master thesis 2016
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Doedijns, S. (author)
This graduation assignment comprises the challenge of development of a market growth strategy for the Industrial Adhesives and TapeDivision (‘IATD’) of 3M Benelux to gain corporate growth in the B2B market segment of the Dutch Machine-building Industry. 3M IATD is one of the five key players in the Business to Business (B2B) Industry for...
master thesis 2016
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Uña Borràs, M. (author)
Unaccompanied Minors Service (UMS) is one of the products offered by the airline Koninklijke Luchtvaart Maatschappij N.V., better known as KLM. This pre-requested service offers an escort to children between the ages of five to fourteen, who travel alone. Children who recieve this service are called Unaccompanied Minors (UM). The current UMS is...
master thesis 2015
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Sens, A. (author)
Company X is among the largest product-oriented corporations around the world. Over the decennia which have past since its establishment, the company has been improving its New Product Development processes and they have constructed a very strong R&D department, driving product innovations. However, aware of the present importance of service...
master thesis 2015
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Van Leeuwaarden, N.B. (author)
Joylent is a Dutch startup producing powdered food. In order to survive the fierce competition in the industry Joylent should exploit their brand, and have an innovation strategy and process. The innovation process will be infused with information from their customers via their own community in which they can easily invite customers to join in...
master thesis 2015
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Dong, L. (author)
A small Dutch company Lightwell B.V. (LW) handles LED light business. It is developing an advanced LED street light pole in which the charging function for electrical vehicles (EV) is embedded, called LightMotion (LM). With this innovative idea, LW tries to enter a new market, Beijing, China. However, the product and service of the LM as well as...
master thesis 2015
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Van Willegen, E. (author)
Within the manufacturing industry, increasing attention is paid to the term ‘servitization’. There is a shift from mass consumption towards individual behaviors and highly personalized needs. Focusing exclusively on the design of physical products, like a lot of firms currently still do, results in the separate design of a product and ‘adding’ a...
master thesis 2014
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Stolk, I. (author)
This research focuses on consumer product evaluations of radical new products with low fidelity and a high fidelity three-dimensional prototypes. Two objectives are explored. First, it explores how consumers respond to differences in the physical properties, the fidelity, of a prototype. Secondly this research investigates how consumers...
master thesis 2014
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Stolk, K. (author)
In this study a modular strategy tool is generated for the implementation of disposable instruments in a future scenario concerning three main actors; hospital, manufacturer and waste handler. An iterative design cycle is completed. Desktop research and literature studies are combined with qualitative research, design thinking and co-design. An...
master thesis 2014
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Frese, E.M. (author)
Unilever, a multinational consumer goods company, intends to improve its exploratory capacity in the front end of its innovation process. Many companies today make use of the Stage-Gate process, as does Unilever. The Stage-Gate process is a controlled phased innovation process which supports management to make decisions on innovation The Stage...
master thesis 2014
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Gómez Serrano, S.L. (author)
This master thesis concludes with a strategic roadmap to enable PRIVA to start developing services within the building automation sector taking into consideration tree main kinds of stakeholders; Facility managers, the workforce and customers within High Performance Buildings. To achieve this strategic roadmap, context-mapping research took...
master thesis 2013
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Vermeeren, B. (author)
The KLM Crown lounge is an airline lounge offered to the premium passengers (PAX) of KLM and partners. The current lounge is a one-size-fits all concept fulfilling the basic needs (basic food and beverages assortment, Wifi and comfortable seating) of PAX. Overall lounge rating is declining while the competition has invested recently in their...
master thesis 2013
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Vincent, R. (author)
Design of a boarding vision, process and implementation roadmap for KLM at Schiphol airport, after implementation of central security non-Schengen.
master thesis 2013
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Sobotie, T.O. (author)
A strategic tool for the LEYP brand was developed and two concepts were developed using the strategic tool.
master thesis 2013
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