Rebranding Popocatepetl by brand-driven innovation

The main goal of this project is to introduce a new brand identity for the Mexican restaurant chain Popocatepetl. The owner of the chain is Debuut, which has 27 restaurants in the Netherlands. However, it doesn’t have experience in re-branding an existing chain. It has been successful in developing new restaurants throughout the years. This...

A meaningful brand image and new customer experience for tap water consumers

This graduation report is about how the tap water company Oasen should deal with their household customers. The analysis focused on the company itself, external factors that play a role and the perception of customers. A strategy has been developed as well as a roadmap for implementing a new way of looking at customers resulting in a new...

Building the MisterGreen brand

The following is the graduation report of a master thesis for MisterGreen. It includes both internal and external analyses which have led to the proposal of a strategy. This strategy, in turn, has led to the development a brand strategy. The brand strategy has been interpreted by means of the realization of a design cue; a film. This film is the...

Brand & Product Strategy for deLight Interactive Solutions BV

The Branded New Product Design (BNPD) process is used to develop the brand and product strategy. The followed procedure is to (1) understand the business, (2) create an inspiring vision, (3) design the brand identity and (4) design new products accordingly. Understanding of the business has been obtained by the context analysis. The deLight...