Design a mobile platform for Chinese outdoor travel

Selectour is a start-up company envisions to enhance the experience of outdoor travelers. There are two initial findings of the project: 1)The online travel information is fragmented and unorganized. 2)The working condition of outdoor team leaders for outdoor clubs was poor. The goal of the project was to create a strategic solution for...

Pitch-Crafting Guide for Entrepreneurs

Startups pitch their business to different audiences, for different reasons. In high-stakes situations, it is a well-crafted pitch that decides if they are going to win the competition, get funded or hire the best talent. Pitch is a persuasive attempt to convince, promote or sell, often in a high-pressure manner. High stakes pitches are often...

Redesigning an internet startup

This thesis investigates the differences in the creation of digital vs. physical products. It describes the internet startup development process, based on literature research and an empirical study among five startups.