Estimating the willingness to pay of airline passengers for flight ancillaries: Utilizing revealed passenger data of a full-service carrier to support future pricing strategies

Deregulation within the aviation market led to constant decreasing revenue of airfares while airlines across the market spectrum sharpen their focus on ancillaries. The objective of this thesis project is to utilize revealed preference data in a case-study of KLM Royal Dutch Airways to better understand the customer relation towards ancillaries....