Roles of human and technology services in retail customer experience

With the engagement of digital technologies in retail, roles of human service and technology service are changing. As the franchiser of IKEA stores worldwide (except the one in Delft), Inter IKEA Systems B.V. contributes to the IKEA Business idea by providing solutions which construct a great customer experience. To keep ahead of competition in...

Glamor in, Camp out! Product evaluation and marketing strategy for NoveFlex

This graduation thesis is carried out for NoveFlex, a new startup who creates products that adapt an emerging mobile lifestyle of the contemporary world. One innovation “PeTje”, an outdoor recreational model, was assigned to be the thesis focus with an aim to identify the right customer groups in the Dutch market, and further propose strategic...

Packaging strategy for increasing the trust in generic medicine

This report presents a six-month project executed for Healthy Entrepreneurs (HE) in order to increase the trust in generic medicines supplied by HE, by means of the development of a qualitative packaging and an effective communication strategy. Initially an exploratory research about the context was conducted in order to understand the market...

An empirical study on consumer information search behavior and experience in mobile shopping

This research, which is based on developments and innovations in mobile technology and attempts to provide guidance to applications of mobile retailing or shopping, focuses on Human Behavior and Interaction. A research framework is established with the thinking of customer relationship, which leads to 4 issues to be explored. Therefore, this...