Technology-Inspired Design: A conceptual model for Strategic Design Professionals to design for Disruptive Innovation

The objective of this thesis is to find an approach on how strategic design professionals can utilize their design capabilities to help companies cope with these challenges. Building on the fact that companies are painstakingly developing new-to-the-world technological innovations brokering this newness to find other possible applications and...

Finding Markets for Disruptive Innovations: How Social Media Can Help

Festo is a leading world-wide supplier of automation technology and in this sector also the performance leader in industrial training and education programs. The dutch regional office of Festo has in the past decade experienced a change in their relationships with customers. Not only has their market changed from a technology push to a...