Discovering an authentic brand, a brand-driven strategy for introducing a new product line to a new mobility market

Project:#001 is a company that develops custom-made private label merchandise, promotional products and accessories that reinforces other companies in the mobility market. They have an expertise in textile and polymeric fabrics and they have a strong vision in how a brand is supposed to be translated into products. Due to difficulties in their...

'Go-to' market strategy for Ambient Experience in the field of neonatal intensive care

Philips Healthcare wants to enter the neonatal intensive care unit (NICU) market with Ambient Experience (AE). This requires a well-thought out business plan that demonstrates why it is interesting for Philips to enter the NICU market with AE. There are different methods to determine why Philips should (not) enter the NICU market with AE. Design...

Using video in personas

Involving user in the development process is becoming inevitable for companies to stay competitive and innovative. Technology is no longer the main factor to furfill the customers needs. Especially in product innovation the integration of the needs and desires of customers are fundamental (Veryzer R. W., 2003). User-centered design is an...

Designing great User Experience for a Web-Based Collaboration tool by gaining insights from the Generation Y Office workers

There are two aims in this project. The first is to redesign product with great User Experience (UX). The second aim is to gain knowledge on how the company can shift their innovation process from technology push to market pull strategy thus becoming a customer-centric organization. Both aims challenge a designer in CREATING PRODUCT PEOPLE LOVE...