Dunea: From moderation to facilitation

Dunea as tap-water provider sits in a complex context. Their monopoly market position offers little drive for innovation which has led to a reactive rather than pro-active culture. With the direct context being influenced by major developments, from demographic to agriculture and climate, Dunea has expressed interest to become more agile and...

Creative Solvers: A new creative platform originated from the analysis of creative problem solving and decision making

Both divergence and convergence are important drivers for the development of new ideas, and consequently products becoming drivers for innovation. Starting from this notion, this thesis investigates the areas of creative problem solving and decision-making, taking into account practices from new product development. Drawing inferences from...

Taking chocolates out of the box: Developing the tools for cooperative creative thinking in Loders Croklaan's Creative Studio

Loders Croklaan is a producer of vegetable oils and fats for the food industry. They have built a Creative Studio in which they can work together with customers on the application of their fats; developing chocolate products. They want to stretch the boundaries of what is possible in supporting the customer's product development process. This...

Jack-in-the-Box: An on-line innovation platform for O'Neill

O’Neill, a surf lifestyle brand, has a legacy of bringing innovation into the surf world. Therefore they always have had innovation as an important brand driver. However currently O’Neill lacks a structure where new product ideas are systematically developed. There is no way to communicate an idea and to spread an idea around the company....