How to accelerate access automatic to washing for low-income people in India?

This project is executed for the Procter & Gamble Company. P&G sees huge potentials in the developing market of India. The detergent market is one of these big potentials; the Indian detergent consumption per capita is very low compared to other countries. Most washing nowadays is done by hand due to cultural and infrastructural reasons. Hand...

Multi-sensory Design in Detergent Powder Product Development

We experience the world through all our senses. People’s evaluation on the product is the same. It is very hard to measure how powerful the detergent product is or how clean the clothes really become. We make all the judgment through the information we receive from our senses. ‘Simplest way, best result’ as the core claim of ‘Dirt is good’...