Comparing city image and brand identity in polycentric regions using network analysis

In a globalising world, cities find themselves competing for visitors, residents, investors, and companies. They use place branding strategies to become more visible. However, conceptual and analytical confusion exists on the subjects of place image and brand identity, and current studies are limited to single cities, neglecting inter-city...

City branding in China's Northeastern region: How do cities reposition themselves when facing industrial decline and ecological modernization?

The past decade has seen a surge in the use of city branding, which is used to attract specific target groups of investors, high-tech green firms and talented workforce and reflects a desired shift from old, polluting manufacturing industries to new, clean service industries. Previous studies in the Chinese mega-city regions Pearl River Delta...