Comparing city image and brand identity in polycentric regions using network analysis

In a globalising world, cities find themselves competing for visitors, residents, investors, and companies. They use place branding strategies to become more visible. However, conceptual and analytical confusion exists on the subjects of place image and brand identity, and current studies are limited to single cities, neglecting inter-city...

Linking the image and identity of cities in polycentric regions

In a globalizing world, cities find themselves competing more and more for the likes of visitors, residents, investors, and companies. Simultaneously, cities may attempt to ignite synergies by working together with other cities in the region. Two core concepts of the place branding domain, image and identity, are central to this situation....