How to "make it pop", Introducing a tool to receive more effective client feedback on strategy and design in a creative agency

Imagine you show something that you made to a client, and all they give you is the following feedback:<br/><br/>“Just make it pop!” <br/><br/>So.. what do you do with this? Nobody really knows.. and it may surprise you, but this is not a made-up example. This is existing feedback from real clients.<br/><br/>The main focus of this project,...

Validating the value of ‘lean branding’ for an early stage start-up: A case study of PuurBezorgd

The aim of this thesis is to discover the benefits and risks of lean branding for an early stage start-up. Lean branding proposes to apply the theories and methods of the lean startup methodology on branding. These aspects are analysed through a case study of PuurBezorgd. This start-up was in need of a brand identity, making it a viable for this...

Developing a new Brand Strategy for DHL Parcel

In order for DHL Parcel to increase its market share in the growing C2x-market, a new Brand Strategy is developed, consisting out of a Repositioning of the brand, as a Creator-archetype in the Aspirational quadrant, a new Brand Identity and Big Idea, built on the combination of American and German culture and the potential contradiction of ...