Initiating a Minimum Viable Ecosystem for Circularity

To achieve a transformation toward the circular economy, organizations need to take an ecosystem perspective and consider multiple complementary actors that are needed to deliver circularity as a collective outcome. However, practitioners and scholars lack an understanding of the initial phases of ecosystem creation, in terms of how to get...

Infrastructure as a Service: An analysis of the circular effectiveness

This is the English report for the first academic study into the Infrastructure As a Service (IAAS) business model as part of the De Circulaire Weg partnerprogram. This research asks the question: Under what conditions does the applied As a Service model on infrastructure lead or not to a higher level of circularity and lower or equal life cycle...

Digitalised product-service systems: Effects on consumers’ attitudes and experiences

Access-based product-service systems (AB-PSS) allow consumers to use products for a fee and might support the transition towards a circular economy. This type of business model could decrease negative impacts of consumption by reducing the number of products needed; either by extending products’ lifetimes or by intensifying the use of...

Pay-per-use business models as a driver for sustainable consumption: Evidence from the case of HOMIE

Pay-per-use business models where consumers pay for the unit of service (e.g. a wash) without gaining product ownership are often linked to increased environmental performance. Consumers would become more conscious about consumption patterns and companies would take responsibility for product life cycle issues. Such benefits can only be achieved...

The Circular Economy: A new sustainability paradigm?

While the terms Circular Economy and sustainability are increasingly gaining traction with academia, industry, and policymakers, the similarities and differences between both concepts remain ambiguous. The relationship between the concepts is not made explicit in literature, which is blurring their conceptual contours and constrains the...

Product design and business model strategies for a circular economy

The transition within business from a linear to a circular economy brings with it a range of practical challenges for companies. The following question is addressed: What are the product design and business model strategies for<br/>companies that want to move to a circular economy model? This paper develops a framework of strategies to guide...