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Molina-Castillo, Francisco Jose (author), de Reuver, Mark (author), Bouwman, W.A.G.A. (author), Clavel, Jose G. (author)Business model experimentation is an essential step for developing new business models. While the benefits of business model experimentation are increasingly studied, it is still poorly understood why companies engage in business model experimentation. This paper examines, starting from environmental turbulence reasoning, which external and...journal article 2021
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Latifi Rostami, S.M.A. (author), Nikou, Shahrokh (author), Bouwman, W.A.G.A. (author)Although research has shown that business model innovation (BMI) can create a firm's competitive advantage and enhance its performance, many small and medium-sized enterprises (SMEs) fail to obtain the expected outcomes when innovating their business model. Business Model Innovation (BMI) leads to irreversible fundamental changes in key...journal article 2021
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Heikkilä, Marikka (author), Heikkilä, Jukka (author), Bouwman, W.A.G.A. (author), Heimo, Olli (author)This study investigates if BMI helps business innovation to succeed. We analyzed 27 SME cases having differing combinations of Business Model Innovation (BMI), New Product Development (NPD) and effectuation methods. We also analyzed the drivers and market strategy of the SMEs. We found out that typical SME innovation success cases combine at...conference paper 2020
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Bouwman, W.A.G.A. (author), Nikou, Shahrokh (author), de Reuver, Mark (author)Digital transformation is requiring companies to rethink and innovate their business models (BMs). However, small- and medium-sized enterprises (SMEs)have scarce time and resources for experimenting with their BMs and implementing new strategies. This paper examines whether SMEs that undergo digital transformation perform better if they...journal article 2019
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Heikkilä, Marikka (author), Bouwman, W.A.G.A. (author)In this paper we analyse Business Model Innovation (BMI) in European micro, small and medium sized enterprises (SME). We present descriptive findings from our quantitative survey and qualitative case survey on how SMEs are innovating their Business Models. Our survey indicates that 37% of European SMEs innovate their Business Model. We found...conference paper 2018
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Heikkilä, Marikka (author), Bouwman, W.A.G.A. (author), Heikkilä, Jukka (author)Purpose: The purpose of this paper is to analyse how different strategic goals of (micro-, small- and medium-sized firms=SMEs) relate to the business model innovation (BMI) paths that SMEs take when improving their business. Design/methodology/approach: The authors conducted 11 in-depth case studies involving SMEs innovating their business...journal article 2018
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de Reuver, Mark (author), Athanasopoulou, A. (author), Haaker, T.I. (author), Roelfsema, M. (author), Riedle, M (author), Breitfuss, G. (author)Business model innovation (BMI) is becoming increasingly relevant for enterprises as they are faced with profound changes like digitalization. While business model thinking in academia has advanced, practical tooling that supports business model innovation for small and medium sized enterprises (SMEs) is still lacking. In this paper, we design,...conference paper 2016