Leading a cash cow to a new field: The development of Smurfit Kappa’s Bag-in-Box principle for a new market

Smurfit Kappa Group is a world leading company of paper-based packaging and is the largest waste paper trader and consumer in Europe. In Smurfit Kappa Specialties Division, Bag-in-Box has been one of the successful packaging solutions for the past 10 years. It is nowadays widely used in the wine industry. However, the wine market is becoming...