When the partnership becomes the journey: Helping sales managers to become more customer-centric through a relational approach

The value of customer relationships appears to be a hot topic at the moment as companies need to move from competition to collaboration, or how I will largely refer to: from transactional to relational. However, the value which current customer relationships generate is far from the claimed collaboration. For many years, transactional...

Design for waste separation and reduction during big events

Tons of residual waste is being produced during big events nowadays, which can be expensive to manage and negatively influence the environment. Insufficient waste separation is identified as the leading cause, which is feasible to tackle in the near future. To reduce the negative environmental and financial impact of the event's waste, this...

Energizing sleep-deprived parents: Unlocking parents evening activities with mindful and secular rituals

Being mindful in the evening is overlooked for sleep-deprived parents with young children, especially with tv's and smartphones grabbing their attention. This graduation project explored in the context of personal energy care to unlock evenings for parents and found out that mindful and secular rituals can energize them. The core elements of a...

Design for Product care: The development of a design tool for product lifetime extension

To realize the shift towards a Circular Economy, products should stay usable as long as possible. Maintaining products is the most efficient way of retaining their desired level of performance. This is called Product care. Product care can be understood as any action that helps to prolong the lifetime of a product. The aim of this thesis is to...

Developing a design approach for The Continuous Behaviour Cycle

When looking at the world around us, most of our surroundings are artificially constructed. These constructions have persuasive power and affect human behaviour, whether intended or not (Tromp & Hekkert, 2018). The industrial design discipline is responsible for configuring our environment, and therefore, for the influence that they might...

Game mechanics and technological mediation: an ethical perspective on the effects of MMORPG’s

In the past decades, video games have grown from a niche market to one of the major entertainment media, enticing millions of players worldwide. When ethical aspects of video games are being debated, the discussion oftentimes revolves around effects of their content, such as violence. This paper argues that effects of game mechanics, such as...