Exploring the transformation of a PSS into an SPSS through co-creation

Swapfiets’ product service system (PSS) offers bicycles as a service: customers pay a monthly fee to get a Swapfiets bicycle and whenever something is wrong with the bicycle, Swapfiets makes sure the bicycle is repaired or replaced with a working bicycle. <br/>Two of Swapfiets’ longer term challenges form the subjects of this research: 1) What...