Managing Leadership Development from a Gender Equity perspective: A case study approach in a typical materials company

Diversity, Equity, and Inclusion are one of the latest topics getting attention among companies and universities. This reflects societal representation for gender ratios and many organizations have set goals on gender equality in creating a sustainable and innovative workplace. However, the statistics show that there is sluggish growth for women...

´A Car as Guardian Angel´: An exploratory study on how BMW can be meaningful in the Indian market for women´s empowerment & safety

This graduation project focuses on creating a meaningful connection between BMW and Indian consumers. The goal is to increase </p> <p style="margin:0cm;margin-bottom:.0001pt;font-stretch: normal">understanding of the Indian market, as a means to strengthen BMW´s market </p> <p style="margin:0cm;margin...