Source selection in product metaphor generation: The effect of salience and relatedness

To generate a product metaphor, designers must select a source, discern a property (or properties) of this source, and transfer this property to the product they design. The selection of any source in particular is affected by the extent to which it represents the meaning the designer intends to convey (i.e., its salience), and the strength of...

Source selection in product metaphor generation: The effects of salience and relatedness

To generate a product metaphor, designers must select a source, discern a property (or properties) of this source, and transfer this property to the product they design. The selection of any source in particular is affected by the extent to which it represents the meaning the designer intends to convey (i.e., its salience), and the strength of...

Metaphors we design by: The use of metaphors in product design

Imagine a coffee maker that subtly references the serving gesture of a butler or a car that explicitly mimics the sleek and streamlined form of a jet plane. Such metaphors are frequently used by designers as a means to render the values and meanings they want to assign to a product into a physical form. By their nature, metaphors build...

The role of designer expertise in source selection during product metaphor generation

Metaphors have a communicative role in design that entails a transfer of meaning from an entity (i.e. source) to the designed product (i.e. target). In this paper, we investigate the effect of the expertise of designer on the accessibility of the sources that they employ in metaphors. In the study conducted, novice and expert designers were...

Product metaphor generation: Mapping strategies of designers

When generating product metaphors, designers select an entity to associate with the product they intend to design and transfer certain feature(s) of this entity to the product. This transfer, called mapping, can be realized by following different strategies (e.g. implicit-literal, explicit-literal, implicitabstract and explicit-abstract. In this...