Joshi, Aparna (author), Pani, Agnivesh (author), Sahu, Prasanta K. (author), Majumdar, Bandhan Bandhu (author), Tavasszy, Lorant (author) Omnichannel distribution is a retail innovation that provides a seamless purchasing experience to customers through cohesive experience across channels, cross-channel integration, and integrated assistance. Blurring the lines between offline and online shopping, concepts like “Buy-Online-Pickup-In-Store” (BOPIS) and “Buy-In-Store-Ship-Direct”...
journal article 2023